Ruheene Masand Jaura
Speaker | Founder | Strategist
Do you struggle to position yourself as the go-to choice in your niche?
The solution isn't simply 'winging' it- it's in your 'brand equity'.
And if you aren't building it, you're losing it. It's like a muscle that supports the core of your work over a life time- as long as you work to build and strengthen it. Yet, most people ignore it completely.
The good news is, AI is so much more than just an automation tool. Used wisely, it can help you build a sticky brand, strengthen it by growing your brand equity, and position you as the only choice.
Ruheene Masand Jaura
Speaker | Founder | Strategist
Do you struggle to position yourself as the go-to choice in your niche?
The solution isn't simply 'winging' it- it's in your 'brand equity'.
And if you aren't building it, you're losing it. It's like a muscle that supports the core of your work over a life time- as long as you work to build and strengthen it. Yet, most people ignore it completely.
The good news is, AI is so much more than just an automation tool. Used wisely, it can help you build a sticky brand, strengthen it by growing your brand equity, and position you as the only choice.
Speaker
An international speaker, Ruheene talks about using AI to find your unique value and win in any market, understand your "who cares and why", and master negotiation in just about any situation using AI role play.
Founder
Co-founder of heyLevi and NeurifAI, Ruheene has combined her 16+ year career in UX, branding, storytelling, and product marketing into two separate AI-powered apps that democratize big-brand approaches to selling.
Strategist
From brand narratives to product positioning, SaaS launches to AI-powered customer conversations, Ruheene advocates for using AI to drive the entire strategy for your business, brand, sales and offers.
Use AI to Find Your Unique Value and Win In Any Market
What if positioning yourself as the go-to expert in your market and selling out your offers like Apple does, is simply about understanding your customers better than your competitors do- and creating offers and content around that?
Understand how to niche down on the problem you solve instead of on the market you solve it for, to uncover your hidden market value
Learn to use AI to build a brand playbook worth $25K or more, based on this value
Leverage customer call recordings to create customer avatars that help you uncover hidden truths about your perfect customers- truths that your competitors are likely missing completely
Role play with these customer avatars to create offers that your target audience actually wants
Create content that aligns with both your brand and your customer’s deeper wants and needs, in order to continue positioning yourself as the go-to expert in your field
Master The Art of Negotiation with AI Role Playing
In a world where attention spans are short and decisions happen fast, your ability to negotiate isn’t just a business skill—it’s your secret weapon. But what if the best way to sharpen that skill wasn’t through books or scripts, but by practicing with an AI that thinks and responds like your toughest real-life customers?
Practice with AI, Perform with Confidence: Discover how AI-powered avatars help you rehearse difficult conversations and fine-tune your tone, timing, and technique without fear of failure.
Understand Buyer Psychology: Learn the 5 most common buyer personalities and how AI can help you practice the exact negotiation tactics that work for each one.
Apply Tactical Empathy in Real Time: Train with emotional cues and objection-handling frameworks inspired by top negotiators, using AI to simulate real-world pressure and scenarios.
Turn Conversations Into Conversions: Walk away with repeatable strategies that build rapport, surface hidden objections, and lead to more “yes” moments—faster.
Peer Love
Check out what other speakers, clients and friends have to say about working with Ruheene
Kaitlyn Portillo
The Freedom Automations
"What we learned at this event from Ruheene was priceless. It's time to admit that we probably don't know a lot about branding and mixing artificial intelligence. But there are people out there who do.. and (with Ruheene) you will finally understand your brand, who you are, what you're about, your vibe- which is something I'm really big on. I can't wait for the next 2 years that we will be implementing heyLevi into The Freedom Automations."
Jhana Li
Spyglass Ops
"(Ruheene) is the next big speaker on AI branding. She was absolutely incredible. She gave so much value, and was so natural out there- having such a good time, so engaging, and really personalizing the information to the audience- and making sure that everybody in the audience was following along and finding ways of applying the information and bringing it back to themselves and their business. It was super actionable, and everybody walked out of there with a list of to-dos that's going to make their business better."
Kiri Vanderwel
heyKIRI
"(Ruheene's presentation) was super informative. It was very cool to watch people test drive (heyLevi) for the first time. It was cool to see the people who were brand new to using it, and people who were sick, awesome marketers going in there and being like, 'YES, this expedites my process infinitely'. And as someone who has used it before, it was very cool for me to tweak a little something and have everything fall into place- with one click."
AI for Buyer Psychology
Some of Ruheene's favorite things to share on AI are how she identifies her ideal market segments with it, role plays with AI customer avatars to extract insights about each one, and how she uses it to uncover truths about her prospects in order to command any sales conversation with confidence
Ruheene-isms
Get acquainted with some of Ruheene's signature quotes and phrases
"Everyone's talking about AI like it means 'automation'. Don't forget that it can also build you a powerful brand, help you get inside your customers' heads, and create offers that sell."
"Your personal brand stays with you. Through jobs, roles and companies. For life. So everything you do, needs to be building personal brand equity for YOU."
FAQs
Find answers to commonly asked questions about working with Ruheene, and having her on your stage
What inspired Ruheene to focus on helping small businesses?
Ruheene’s passion was sparked at age 11, after learning about a small business owner who lost hope after repeated failures and gave up on success, his family, and himself. This experience ignited her lifelong mission to make big-brand strategies accessible to entrepreneurs everywhere, and to help them reach the right audiences with their message in a meaningful, authentic way.
What is heyLevi and how does it help small businesses?
heyLevi is an AI-powered app co-created by Ruheene and her husband Kunal, designed to bring proven marketing and sales strategies from major brands to small businesses. It helps entrepreneurs find their unique voice, craft offers, and scale confidently- without sounding like everyone else.
What experience does Ruheene have with large brands?
Before launching her own startups, Ruheene worked as a product launch consultant for industry leaders like Apple, Amazon, and Motorola, mastering the strategies that drive brand growth and customer loyalty.
How is Ruheene using AI to empower entrepreneurs?
Ruheene specializes in using AI to decode and deliver big-brand positioning and messaging strategies for small businesses. Her tools help business owners sell based on value, not just price- leading to better product-market fit and stronger, stickier brand narratives.
What does Ruheene like to do outside of work?
When she’s off the clock, Ruheene loves hiking the trails of Northern California with her family, enjoying a good book, and paddle boarding. She also can't live without her daily Nespresso fix!
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