Let’s face it—blogging can be a pain. From brainstorming to optimizing for SEO, the whole process sometimes feels like a never-ending task list. But what if we told you that writing a blog doesn’t have to be a stressful, hair-pulling experience?

Today, let's break down how to make blog writing way easier (yes, it’s possible) while keeping your content SEO-friendly. 

Oh, and full disclosure: we used heyLevi’s blogging module to help us write this one. 😉

Start With Your Customer Avatars in Mind

One of the golden rules of blog writing? Know your customer avatars like the back of your hand. You can’t create content that sticks if you have no idea what your readers care about. Understanding their pain points, what they like, and dislike, and the types of questions they have will guide your entire writing process. Trust us, once you nail this, everything else will fall into place like magic.

(Get this: heyLevi actually pulls in your detailed customer avatars automatically, so you can stop worrying about having to keep doing it over and over yourself. You're welcome.)

Streamline the Process with Smart Tools

Sometimes, a little help doesn’t hurt. Using AI tools like ChatGPT is great when you need something that isn’t uber dialed into your ideal customer avatar’s wants and needs, and when it’s for a broader, more generic audience. But when you’re using your blog posts as a way to get in front of your perfect customer avatar (hello, SEO magic!) smart tools like heyLevi can take the mental load off of you. 

The updated blogging module doesn’t just help with ideas and rough drafts—it practically writes the thing from start to finish for you. First off, HeyLevi pulls in all the important details it needs from your brand playbook—your voice, audience, vibe, positioning, everything. All the good stuff that gives your content that extra touch of authenticity is automatically dialed in. So no more stressing over whether your content is "on-brand." (News flash: it always will be.)

But that’s not all. Don’t know what to write about? No problem. The module can generate 10 blog ideas at a time based on your brand, audience, and keywords. All you have to do is pick the one that sounds the most appealing (or keep generating more until something clicks). Seriously, it’s like having a virtual mind-reader who just gets you!

Once you’ve selected your topic, the module helps you create an outline in seconds. Whether you want 3 sections or up to 8, you can customize your blog’s structure exactly how you want it. 

The module then lets you pick from several tone of voice options like authoritative, casual, or even sassy (can you tell which one we're using for the blog you’re reading right now?). You can hover over each one for a quick sample to see what suits your style- or simply type in your own super-specific, super-you tone of voice. 

By the way, we chose a 4-section outline for this blog and let heyLevi generate the rest of the content with just a few clicks. We got lazy and decided to skip figuring out our keywords for this one too (although we don’t always recommend doing that). heyLevi still figured out the exact words we wanted in this blog and made it on-point and SEO-friendly.

Optimize for SEO Without Overcomplicating Things

We know SEO can sound intimidating, but it doesn’t have to be. The trick is to use relevant keywords without overstuffing them into your writing. Writing naturally and focusing on solving your readers’ problems, makes Google give you heart-eyes. (Yep, robots and algorithms appreciate good writing too!) 

The heyLevi blogging module even helps with keyword optimization while keeping things on-brand. Very much like a blogging cheat code.

Don’t believe us? Here’s our SEOReviewTools score for this very blog post:

Conclusion

And there you have it—blogging doesn’t have to be such a soul-crushing experience any more. By focusing on your audience, using smart tools, and keeping SEO simple, you can turn blogging into something (dare we say it?) enjoyable. As for us, we're just happy that heyLevi did most of the work here- and that it kept you reading until the end. 

If you’re more of a "show, don’t tell" kind-of person though, check out this YouTube video where we walk you through how heyLevi’s blogging module works in real time.

Happy blogging!