So, you’ve got an amazing product or service. And you’re sitting there thinking, “My stuff is actually really good! Why the heck isn’t anyone buying it?” 

You’ve got the website, the branding, and the sales page all up and running. So, what’s going on?

Here’s the thing—most business owners don’t spend the time on really understanding what makes their offer different. 

Sure, you know who your competitors are, and maybe you’ve even glanced at their marketing. But the deeper work - the stuff that actually sets your offer apart - is what often gets missed. 

So, how do you explain what you’re selling in a way that grabs attention and makes people say, “I need this in my life!”? Read on, friend.

The Depth That's Missing

You probably already know:

• Who your competitors are, and what they’re charging

• Who your audience is and what they want

• What your product is 

But here’s what you might be missing:

• Why some customers choose your competitors over you

• What specific problems your offer solves that others don’t

• How to talk about your offer without sounding too salesy or robotic

• Where your true competitive edge lies

The Secret Sauce

Now, you might be thinking, “That sounds great, but how do I actually do any of this?”

We get it—doing the deep work on your products and offers sounds overwhelming. That’s where heyLevi comes in like a knight in shining armor. heyLevi’s Product Playbooks help you understand your offer, identify what makes you unique, and turn that into messaging that actually resonates with your customers.

What truly makes it different from any other AI tool out there is that it:

1. Helps You Identify Exactly What Makes Your Offer So Special

HeyLevi’s product playbooks help you shine the light on exactly what needs to stand out in your offers to get a yes-response (because “we’re passionate about excellence” doesn’t make anyone’s heart skip a beat). It helps you find the words that make people think, “Okay, this is exactly what I’ve been looking for!” 

For example, instead of saying, “It’s soft and warm” about a blanket, you want to go with, “This blanket will keep you cozy while you binge-watch your favorite shows in a burrito of comfort.” It’s all about speaking to your audience in a way that actually clicks in their brains, and the playbook makes finding the right words to say way easier.

2. Truly Understands Your Customers

heyLevi helps you get inside your audience’s heads without being awkward about it. It’s all about understanding what’s actually keeping them up at night (besides that Netflix marathon) and figuring out what they’re really after—not just what they’re saying online. When you know what makes them rage-tweet at 2 AM, you can speak their language in a way that feels personal, not pushy. 

That’s when they’re way more likely to buy because they’ll think, “Yep, this brand gets me.”

3. Differentiates Your Offers from Your Competitor’s 

The Product Playbook helps you see what actually makes you stand out—in ways that people care about. It’s about finding gaps in the market that you can own, and positioning yourself where others would find it harder to compete. 

Maybe your product’s organic when others aren’t, or your online course covers something no one else is talking about. The goal is to make people feel like they’re getting something unique when they choose you, not just more of the same.

4. Turns It All Into Marketing Gold

Once you’ve got your Product Playbook sorted, HeyLevi opens up a whole new world. You’ll have social media captions that don’t sound like everyone else’s, email subject lines people actually want to click on, and sales pages that won’t put people to sleep. 

Plus, your content will hit so close to home, that it’ll feel like you’ve been reading their diary (in a totally not-creepy way, of course).

How It Actually Works

1. Sign up for your heyLevi account (easy peasy).

2. Head over to Product Playbooks once you’re in.

3. Input your product details—so heyLevi can pull out the important pieces for you.

4. Let heyLevi whip up 1-3 buyer personas for your target audience.

5. Add in your customer’s pains, gains, and goals—either manually or by using a scrape-able URL.

6. Pop in your competitors (up to 3 of them) for some eye-opening competitive analysis.

7. Let heyLevi work its magic by generating your market positioning strategy including messaging, elevator pitches, product briefs, and sales briefs.

8. Download your playbook, sip that coffee, and congratulate yourself on having just saved oodles of time.

Now, here’s where heyLevi’s Product Playbook really shines. In just 15 minutes, it gives you an end-to-end “make people actually care about what I’m offering” blueprint. Everything is laid out for you, all in one place, so you can simply focus on what matters—getting it out there and making those sales. 

Because, let’s be real, the internet is crowded, and your offer deserves more than cursory glances.

Maybe you can figure this out on your own with a little bit of time. But why spend hours (or weeks) agonizing over your offers when heyLevi does it for you in minutes? 

P.S. Want to see it in action? Check out our video walkthrough here, where we take you step-by-step through the process of creating your very own Product Playbook.