Ever find yourself staring at your conversion rates and wondering why? Your offer has everything—testimonials, competitive pricing, and a polished sales page. So why aren’t more people clicking "Buy Now"?

It’s not just about what you offer. It’s about how valuable your customers think it is. Think about the last time you bought something you were excited about. Maybe it was that course promising to help you master Facebook ads, or that productivity tool that swore it would save you 10 hours a week. Was it the actual product that got you hyped, or was it the transformation you believed it would bring?

That's perceived value in action, and it's the secret sauce behind every successful offer.

This is where heyLevi comes in. With its new Offer Audit feature, you can finally break down your offer’s perceived value across four key factors that make or break a sale.

Meet heyLevi's Offer Audit

Imagine having a brutally honest friend who's also an offer expert, telling you exactly why your offer isn't selling—and how to fix it. That's heyLevi's Offer Audit in a nutshell. It's like having a focus group, data analyst, and conversion expert all rolled into one. It evaluates your offer based on four key components that directly impact conversions, giving you clear, actionable insights.

Let’s break down how heyLevi analyzes these four components, the building blocks of your offer's perceived value. When they come together, they transform your offer into something customers can't resist.

Breaking Down the Science of Perceived Value

After analyzing thousands of offers across different industries, heyLevi has identified four crucial components that either make or break your offer's perceived value. Think of them as the DNA of a successful offer—each strand matters, and they all work together. Here’s how heyLevi evaluates them:

1. Outcome Score

This isn't just about whether people want what you're selling—it's about how badly they want it. Let's dig deeper:

What Makes an Outcome Highly Desirable?

• Pain Resolution: Does it eliminate a significant pain point?

• Status Enhancement: Will it make them look/feel more successful?

• Emotional Payoff: How will it make them feel?

Examples of High vs. Low Desirability:

Low Desirability: "Learn basic social media marketing" High Desirability: "Master the exact Instagram strategy that took me from 0 to 100K followers in 6 months (and now generates $50K/month in passive income)"

The difference? Specificity and tangible results.

2. Believability Score

This is where the rubber meets the road. Are you just making promises, or can you back them up? Trust isn't given—it's earned through layers of proof.

Building Unshakeable Believability:

• Social Proof Hierarchy:

  1. Video testimonials (highest impact)

  2. Before/after case studies

  3. Written testimonials with photos

  4. Screenshots of results/wins

  5. Raw numbers and data

  6. Professional credentials (lowest impact)

The Psychology of Proof:

People need to see themselves in your success stories. That's why diverse testimonials work better than a single amazing case study. Show results from:

• Beginners and advanced users

• Different industries

• Various age groups

• Different starting points

3. Time Score

We live in a world of same-day delivery and streaming services. Your Time Score measures the gap between purchase and payoff.

The Three Time Zones of Results:

1. Immediate (Within 24 hours)

   • A welcome sequence that delivers instant value

   • Quick-win templates or resources

   • Immediate access to a community

2. Short-term (First week)

   • First measurable results

   • Early wins to build momentum

   • Confidence-building achievements

3. Long-term (Full transformation)

   • Major milestones

   • Complete transformation

   • Lasting results

Reducing Time Friction:

• Break big outcomes into smaller victories

• Front-load quick wins

• Provide progress-tracking tools

• Celebrate small achievements

4. Work Score

Nobody wants another full-time job. Your Work Score measures the perceived effort required to achieve results.

Minimizing Perceived Effort:

• Systems over Willpower: Provide clear, repeatable processes

• Templates over Starting from Scratch: Give them a head start

• Community over Solo Journey: Make it feel supported

• Technology over Manual Work: Automate where possible

How Offer Audit Works (The Inside Scoop)

The audit process is deceptively simple, but the magic happens under the hood:

1. Sign in to your heyLevi account.

2. Go to the Offer Audit section.

3. Pick a product you want to analyze.

4. Write down the #1 outcome your offer promises.

5. Note the time required to achieve that outcome.

6. List the actions or commitments needed from your customers.

7. Add the URL for your sales page (if you’ve got one).

8. Let heyLevi work its magic

We Put Our Money Where Our Mouth Is: A Real-Life Case Study

Note: This is a fictional case study designed to demonstrate offer audit.

We recently ran a fictitious offer through the Audit—our Follower Foundation course that promises 1,000 new Instagram followers in 30 days. Here's the unfiltered truth about what we found:

Our Raw Scores:

• Outcome Score: 85/100

  • Strong desire for follower growth

  • Clear, measurable outcome

  • Missing emotional benefits angle

• Believability Score: 70/100

  • 10 solid testimonials

  • Lacking diverse case studies

  • Need more data visualization

• Time Score: 0.2

  • 30-day timeline is reasonable

  • First results visible in week one

  • Could highlight early wins better

• Work Score: 0.7

  • Daily posting requirement

  • Content creation demands

  • 5 hours of course material

Final Perceived Value Score: 42,500

The Wake-Up Call (And What We're Doing About It)

The audit didn't just give us numbers—it gave us a reality check and a roadmap. Here's how we're evolving:

• Offer 1: “Instagram Growth on Autopilot”—with AI-powered scheduling and pre-made templates, we’re cutting time investment in half while doubling results. heyLevi suggested $150/month.

• Offer 2: "Instagram Growth Squad"—join a community, receive expert coaching, and grow your following faster with less effort. heyLevi priced it at $1,500/year.

Your Turn!

If your offer isn't converting as you hoped, don't just guess what's wrong. Get the data. Get the insights. Get the roadmap to turn it around.

The difference between a struggling offer and a successful one often comes down to perceived value. The good news is that the perceived value isn't fixed—it's something you can actively shape and improve. Ready to improve your sales conversions? heyLevi’s Offer Audit is waiting to show you how.

P.S. Want to see exactly how the Offer Audit works? Watch our detailed walkthrough video below, where we'll take you behind the scenes of a real offer transformation.